Home > Sentiment Analysis of AliExpress Product Reviews in Spreadsheets and Exploring Product Improvement Directions

Sentiment Analysis of AliExpress Product Reviews in Spreadsheets and Exploring Product Improvement Directions

2025-04-26
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Introduction

In the era of e-commerce, customer reviews play a crucial role in determining the success of a product. Platforms like AliExpressspreadsheetstext analysis tools

Step 1: Importing AliExpress Review Data into Spreadsheets

AliExpress allows sellers to export customer reviews in formats compatible with spreadsheet tools like Microsoft ExcelGoogle Sheets. The raw data typically includes:

  • Product ratings (1-5 stars)
  • Review text
  • Date of review
  • User demographics (if available)

Once imported, the data can be preprocessed by removing duplicates, irrelevant text (e.g., "Verified purchase"), and handling missing values.

Step 2: Performing Sentiment Analysis

Using Built-in and Third-Party Text Analysis Tools

Popular spreadsheet tools support sentiment analysis through either built-in functions or third-party add-ons:

  • Google Sheets (via Apps Script/Add-ons):LexalyticsGPT-powered sentiment analysis, classify reviews into Positive, Neutral, or Negative.
  • Excel:xlwings) for more advanced classifications.

Example in Google Sheets:

=IF(STAR_RATING     3, "Positive", IF(STAR_RATING     2, "Neutral", "Negative"))

For finer granularity, implement an algorithm like TextBlobVADER

Step 3: Extracting Keywords and Themes

Lexical Frequency Analysis:Datawrapper

  • "High quality," "fast delivery" (Common in positive reviews).
  • "Defective," "not as described" (Frequent negatives).

Pro Tip:

Step 4: From Insights to Product Improvement

Translating findings into tangible improvements involves:

  1. Satisfaction-Driven Enhancements:
  2. Addressing Pain Points:"battery life"
Sentiment Keyword Action Plan
Negative (15%) "difficult assembly" Redesign packaging with clear setup instructions.
Positive (40%) "comfortable material" Highlight this attribute in product descriptions.

Conclusion

By systematically analyzing AliExpress reviews

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     Key Details Included: 1. **HTML Structure**: Uses semantic `
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